Created a poll to vote on the Liz Vs Jacob RM advertising campaigns:
The Times has learnt that No 10 has rejected plans signed off by Jacob Rees-Mogg, the business secretary, for a £15 million public information campaign to encourage people to save energy. The campaign was “light touch” and included three central measures that could save people up to £300 a year — lowering the temperature of boilers, turning off radiators in empty rooms and advising people to turn off the heating when they go out.
Plans to advise people to turn down their thermostats were dropped after health officials warned of the risk to elderly and vulnerable people. Measures such as turning off the lights and electrical devices were rejected because of their relatively limited impact. The government-led strategy was referred to internally as the “energy demand reduction campaign”, and would have included broadcast and newspaper advertising as well as promotion on social media.
Rees-Mogg gave the green light to the plans in recent days but Downing Street blocked them today after being approached by The Times, arguing that the information was already publicly available elsewhere.
Should the UK government pay for advertising campaigns to educate and encourage lower energy usage?
Background: The Times has learnt that No 10 has rejected plans signed off by Jacob Rees-Mogg, the business secretary, for a £15 million public information campaign to encourage people to save energy. The campaign was “light touch” and included three central measures that could save people up to...
tattle.life
The Times has learnt that No 10 has rejected plans signed off by Jacob Rees-Mogg, the business secretary, for a £15 million public information campaign to encourage people to save energy. The campaign was “light touch” and included three central measures that could save people up to £300 a year — lowering the temperature of boilers, turning off radiators in empty rooms and advising people to turn off the heating when they go out.
Plans to advise people to turn down their thermostats were dropped after health officials warned of the risk to elderly and vulnerable people. Measures such as turning off the lights and electrical devices were rejected because of their relatively limited impact. The government-led strategy was referred to internally as the “energy demand reduction campaign”, and would have included broadcast and newspaper advertising as well as promotion on social media.
Rees-Mogg gave the green light to the plans in recent days but Downing Street blocked them today after being approached by The Times, arguing that the information was already publicly available elsewhere.