Really amazing that you have gathered all that information and history. Hopefully more people will understand the real truth. And it’s reminded me of what I believed in the early DE days. She’s also a similar age to me and I remember, I thought she was just an average girl, I thought I could try and copy the lifestyle to cure my own health issues (I’m ashamed to say I was so taken in). So I researched what she did and I couldn’t work out how she could afford said lifestyle. All her ingredients were so expensive back then, she said she did yoga 5 times a week in central London, the private consultant who set out her recovery exercise regime, all the international trips, the designer clothes etc and not to mention the flat.
I think it was the crumbles or another product. I do think Ella trod on Olivia’s toes a bit. I know business is business, but would you really do that to one of your very close friends. With all Ella’s connections, hers would always knock Livia’s sales right down regardless of product quality. Just proves she isn’t the kind person she tries so desperately hard to prove she is. Not that I feel too sorry for Livia, she’s been problematic in her own right anyway.
Yeah it'd be a lot easier to trust the universe if I was a multi millionaire from one of the richest families in the country.
This is another reason why it was a short-sighted business decision to completely dump the gluten free side of DE with the new range. It gave them a point of difference from other plant-based brands, and meant they didn’t just have all their eggs in one basket when veganism started to lose popularity. Plus, given celiac and gluten intolerance are life-long the gluten free market will never die!Interesting article in the Guardian…maybe not the best time to be expanding CEO Matthew?
Has the vegan bubble burst? Sales stagnate in UK as brands withdraw plant-based products | Vegan food and drink | The Guardian
Oatly, Nestlé and Innocent Drinks are among those withdrawing products from shelves as market shows signs of slowing downamp.theguardian.com
I can imagine he's got a super fragile ego and either rages or sulks if he's not constantly told how amazing and entrepreneurial and maverick he is
so Ella probably does the public ego stroking 
sick to stave off his moods
All her latest food is ultra processed albeit plant based.
I’ve never met a CEO who ponies up their own assets to prop up a failing business, usually it’s the opposite, they change the directorship to another Ltd company and put in distance so their assets are protected. Just as with Livia’s, if the DE brand collapses they will still be sitting pretty in the 70’s floral acid trip they call a home
Yeach Chanel espadrilles is the epitome of the simple minimalistic non materialistic low key way of life
Vegan is as good as any other diet as long as it is done properly, even for children. Do not assume that just because we do not eat animals, our diet is deficient and/or less varied than yours.
Yes, she handled that very badly and unprofessionally as well (unsurprisingly). Like obviously it’s great she can tolerate gluten after all, but I think when you’ve literally built a brand where you’ve promoted a gluten free lifestyle for years, made all your recipes gluten free and produced gluten free products you at least owe it to your followers/customers to be transparent with them that you’re not gluten free anymore and thus the brand will no longer be focussing on gluten free recipes and products.
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It's one of the things I find most irritating about her. DE has been around for a decade. She has six cookbooks, a restaurant, a massive product line but every routine business milestone is still a 'wow' event for her, or an excuse to play humble. She acts like a child playing shops (maybe that's how CEO Matthew makes her feel?) and it's excruciating.
"Your husband is thankfully always glued to his laptop so you don't have to spend too much time with him "
