Emulating an investment banking environment is exactly what I'd expect of Deliciously Ella Ltd. Awful.When I worked for them Matt used to celebrate the people staying latest in the office.
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I don't think she's got the tallents that Nigella has to make it as an entertainment person (because that's what cooking shows are).she could have gone and made TV shows and become the veggie version of Nigella. But she sold out.
The whole ethos around DE originally was making food at home, from scratch. A movement away from ultra processed foods. Looking at the ingredients in these new products they’re definitely verging on ultra processed.
Agree the products aren't far off being ultra processed, calling white sugar beet sugar and veg oil sunflower seed oil does not take away from them being ultra-processed ingredients that contain no nutrition. Adding 1% of something healthy does not counteract these.
Like they say with diets its about what you don't eat, rather than what you eat.