That’s not true in the slightest anymore. You can go out and buy 250k followers today if you wanted. They’re not true followers. Companies care about engagement rates Etc. Not your follower count.
She could have 250K followers and do a swipe up and the company get 10 purchases. A micro influencer (someone between 10K-100k) could do the same post and have a better engagement rate.
Companies don’t just hand over money based on an influencers word. They want proof of analytics and engagment rates. That’s why Ellen will fail as an influencer. Half her day is gone when she gets out of bed. She’s too lazy to be an influencer. Influencers are all about the hustle. As much as I hate saying this... Conor is a hustler and he has better engagment with followers etc
That’s not true in the slightest anymore. You can go out and buy 250k followers today if you wanted. They’re not true followers. Companies care about engagement rates Etc. Not your follower count.
She could have 250K followers and do a swipe up and the company get 10 purchases. A micro influencer (someone between 10K-100k) could do the same post and have a better engagement rate.
Companies don’t just hand over money based on an influencers word. They want proof of analytics and engagment rates. That’s why Ellen will fail as an influencer. Half her day is gone when she gets out of bed. She’s too lazy to be an influencer. Influencers are all about the hustle. As much as I hate saying this... Conor is a hustler and he has better engagment with followers etc
We would all love to think this is true all of the time. But it's not, unfortunately. Most irish micro influencers moan about it regularly enough.