What possessed her to have that pregnancy photo on the toilet?!
Did the photographer dislike her?
Did the photographer dislike her?
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I am ashamed now to say I bought not one but two Selfish Mother "Mother" jumpers
. In my defence its because Sarah Turner (the unmumsy mum) had one and I still think she's quite cool.I miss the insane clemmie days! For the laughs obviously, not for their horrendous shilling and shady ways.
Budget clemmie was obsessed with MOD it’s really quite alarming how much she tried to be her. How sad at her big age.
I found them when I was pregnant and bought a Tiba and Marl bag and returned it when it arrived as I’d obviously come to my senses. I’m pretty savvy and sensible but it’s crazy how much influence they had over pregnant/post partum women.
Budget clemmie was obsessed with MOD it’s really quite alarming how much she tried to be her. How sad at her big age.
I found them when I was pregnant and bought a Tiba and Marl bag and returned it when it arrived as I’d obviously come to my senses. I’m pretty savvy and sensible but it’s crazy how much influence they had over pregnant/post partum women.
But didn’t you see the bit where they just immediately bonded like besties forever due to the unique specialness of them both being called Clemmie, because what is the chance in a large group of over privileged, privately educated, middle class white women of TWO of them being called ‘Clemmie’? It’s literally a mind blowing coincidence. Also they both had a fringe! Ker-RAAAZY stuff!
Ahem. I think you’ll find that’s ‘vegan leather’ not ‘tit faux leather’ so the price is totally justified
I have the bag I still use it as my work rucksack. I was sucked in hook line and sinker to the instamums when I had my son 
I still use it as my work rucksack. I was sucked in hook line and sinker to the instamums when I had my son 
Sucked in too a few years ago, Mother sweater (I did get mine at JL in clearance) and one of those really expensive pregnancy pillows. The pillow was a good buy tbf but the bloody sweater…torn.
I never bought any of their tit! My baby was kitted out in F&F Tesco's finest 
#proud
#proudI too had a couple of Selfish Mother sweatshirts 
Sent to the charity shop because even wearing them around the house made me cringe!
It’s little wonder that business has been in dire straits for the last couple of years, it was SUCH an overpriced, Instagram-driven flash in the pan.
Sent to the charity shop because even wearing them around the house made me cringe! It’s little wonder that business has been in dire straits for the last couple of years, it was SUCH an overpriced, Instagram-driven flash in the pan.
I think this has been mentioned before,,possibly even by me, but anyone else remember Budget Clemmie’s finest hour, complaining that seeing a rough sleeper drinking cider in the park had ‘ruined her vibe’ on the school run? I mean, how do you even long board your arduous commute when your vibe has been brought down, man?
It’s the gram photos with the smelly knickers on the floor for me 
you know she has a cleaner as well
you know she has a cleaner as well
i think that was the equally vapid and idiotic ‘dress like a mum’ who said that.
It was definitely Clemmie T. She even posted a video of the poor lady on the park. Nasty, thoughtless creature. She was quite rightly ripped a new one and had to apologise. Had to do save face - no doubt she still thought she had done nothing wrong by violating someone’s privacy like that.
I used to think of the Selfish Mother shop as the Church of the Instamum.I too had a couple of Selfish Mother sweatshirts
It’s little wonder that business has been in dire straits for the last couple of years, it was SUCH an overpriced, Instagram-driven flash in the pan.
They would all descend on that little cotswold village from time to time, so sit in the oh-so-cool shop for events where they would talk about themselves, to themselves yet again while being gifted over priced pullovers and looking smug for photos. Worshiping themselves and how great they were.
No wonder that business wasn’t sustainable, the shop was probably deserted once they had all fucked off back to Peckaham.
Why don’t more people see though this complete bollocks?
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I think Selfish Mother lost it when they stoped donating a percentage of every top to charity. That was their USP and they dropped it!
For me personally I had just had a baby I was sleep deprived, suffering PND & I was basically in awe of them!
I wanted the Tiba & Mark backpack & the Scamp & Dude Jumpers I didn’t go to any baby classes because I thought everyone would be like “them” and I wouldn’t fit in unless I was living that type of life.
Anyway i think what I’m trying to say is yes 5 years on I can now see it was all utter Shi!
But at the time I was I guess you can say a vulnerable new mom.
Bit like when she wimped out of doing that homeless charity sleep out - she’s just a pampered middle class princess
duck me, she lived in Peckham but still managed to remain in such a privileged little bubble, the worst thing she ever saw was a homeless alcoholic?
I know it’s gentrified these days, but wow.
Perfection
It was exactly that. I’ve said it before in the SM thread, but even I, someone with zero business acumen, could see it was a recipe for disaster/potential bankruptcy, to take an extremely successful online business and think you could translate that success into a physical shop.It might have worked in Clapham, but in Bruton? She was nuts. She must really have thought that the Instamum gravy train was never going to end. That there was an endless appetite to buy tickets to watch Instamums talk about themselves and how wonderful they are. That people would make a pilgrimage to Somerset just to bask in the vibes and buy a MOTHER jumper that you could just as easily buy online.
I think the biggest act of hubris was commissioning a couple of artists to paint a huge mural for the shop. Must have cost an absolute fortune. It all went belly up not long afterwards.
Anyway, sorry for going off topic, but SM really is a modern parable for how an Instamum can get it so very wrong. Buying a hotel in a deprived seaside town and trying to renovate it without a tidal wave of freebies and PR discounts may come in a close second though
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It has car crash written all over it.“Buying a hotel in a deprived seaside town and trying to renovate it without a tidal wave of freebies and PR discounts…”
You forgot to add: “in the biggest cost of living crisis since the 1930s and on the brink of a recession.”
Relatable content!
They must be bleeping insane, who in their right minds would take that on as a family home? From looking at the state of it, the survey must have read like a Stephen King novel, it would have had most people running for the hills.
The are either incredibly stupid or much wealthier than any of us think.
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