I've thought about this before, when a company sends him things and with a discount code for all of youse
I can't help but think the code isn't to share with his followers, the last post he says Autumn10 for a discount but the card says 10% off for returning customers, to me that says to him here is a freebie but you can have a discount next time, I don't think it's to share with his followers, I think he just assumes it's for everyone, and if you go on the company Instagram it says you actually get 20% off your first order. I've said it before but I'll say it again, Mazda hen you're a fanny.
Edited to fix spelling mistake, coz I am also a fanny