I know I might be very cynical here but this baby seems so strategic to me. She has absolutely no USP to her Instagram anymore, gave up the fitness stuff, the body positivity stuff is very surface level, the art is just ridiculous, she's not been able to do all the wedding content she was probably going to so.... let's pop out a baby! I don't doubt her and Matt obviously want the baby and it's very exciting for them but its also just the influencer cycle these days.