I had a baby in lockdown, before the government said you could have a bubble if you had a baby. First child, no support from anywhere. Family did their best over the phone and face time to give guidance, I would call the midwives and health visitor with questions but there were no baby groups, drop ins to get my baby weighed, breastfeeding cafes etc
As hard as it was, I still had access to google, the NHS website, the la leche league live chat and peer support, and I didn’t pay for any of it.
Not sure what point I’m trying to make. It’s not a bad thing that there’s extra support and guidance you can pay for if you need it - but it shouldn’t be presented as a necessity or that you automatically need it. Rather than paying for a sleep consultant you could read any baby blog ever written for reassurance that baby sleep patterns are erratic and there’s nothing you can do about it. You end up with the same amount of sleep at the end of it without paying ££££ for tips and tricks that may not even work.
And is it possible for any influencer to have a life experience without becoming an expert and monetising it?