I find both of them obnoxious personality wise and obsessed with freebies, but that's where the similarities end as far as I'm concerned.
Tom is actually talented, very creative, including his content on YouTube (when he used to post) and writes decent books and he's earned everything he has with hard work.
If Carrie didn't ride on his success and had actually accomplished things with her own hard work, I think people wouldn't be that bothered with her. But she's always out there preaching left and right about everything as if she's an expert and the most talented woman out there.
It helps that Tom is social media trained, so his posts and stories don't irk people, since in the end we don't know these people personally and go by their social media presence.