I dont follow her anymore, in fact I've got rid of Instagram, however when I did follow her and a few others, people would say 'well why do you follow if you don't enjoy the content', my honest answer is I started following her when I did enjoy her posts, vlogs etc. Eventually the ads and the filtering in of the standard Instamum aesthetics (fancy kitchen, mugs, joanie dresses, #gifted, travelling all the time) started to grind. It's a tricky one to describe because I'm perfectly happy in my life, I have great family, a lovely house and a decent job that I mostly enjoy, but its human nature to dislike smugness. And no matter how smoothly done it is, they are smug. They're showing off. So then, the hate watching starts. You're there anyway, I wouldn't start following someone I disliked, so you start to notice the little things that irritate and then I honestly think I watched her with fascination waiting to see how itd all fall apart. The whole thing is a phenomenon.