she has definitely made a point in the past about how brummies say "mom" instead of "mum" - and yeah, her parents and her kids say mom/mommy. it's definitely a phrase she has altered for the gram, presumably to appear more relatable to her audience, since the majority of british followers using the term mum. hence her book title "will i ever pee alone again? and other happy, heart-warming tales for mums" - presumably in the hope it would sell better. she's supposedly so confident in herself, yet she can't even embrace her dialect differences and honour her roots, despite constantly parading the fact that she's from birmingham - as a major selling point. all it does is evidence the "Brummy Mummy" social media persona she has created in an attempt to become a super popular influencer, which she values as far more of an achievement than simply being a good mother to her kiddos. she's a total sell-out!