It makes me despair that people like Emma have the influence and reach that they have acquired. By moaning about homeschooling daily, rushing out and seeing everyone she knows the moment it is permitted, booking in holidays in the middle of a pandemic, feeding her family a rotation of beige freezer foods, going to the shops to buy unnecessary tat to show strangers on the internet, not to mention her general raging consumerism... her actions, her thoughtless complaining, her stupid polls and questions about personal decisions that will vary greatly from family to family. It sends a terrible message to her audience. She adds nothing positive, many influencers don’t. And I don’t just think it’s unfortunate that they can influence 100,000 people by posting a flippant Instagram story from bed, it’s scary. Most occupations, especially the well paid ones, require some sort of qualification, what exactly is theirs??