this!!! no one is saying it’s a bad thing that she’s obviously more quiet and reserved when they criticise her for her ‘bad witch’ attitude, it’s just the way she tries SO hard to pretend she’s not that it just comes across fake and ingenious! i think she forgets that the reason people liked her so much is BECAUSE she was so shy and normal like you said, now she’s trying to be all business focused and molly-mae wannabe that likeability is completely goneI wish she played more into her social awkwardness and anxiety rather than acting like shes a bad independent witch when it's so clear shes not. she doesn't have natural charisma or talent, her youtube fame was due to her poor relatable background and she's lost all of that with this CEO BOSS 1,000,00000,0000 attitude like go back to ur roots ana lol