This one?Can somebody explain the plus net ad? With the hoover, I don’t get it
The voiceover says at the end “No fluff” So presumably it’s just illustrating that their broadband is straight forward and simple and you don’t have to get through all the excess extras to get to the bit you want. You don’t have to go to all that effort (in this case vacuuming off the fluff) to get what you want. It’s already “fluff” free
(that is just my interpretation and may not be the view of the company)