I remember him doing an interview last year where he basically said Jac Jossa was plus size (she was no bigger than a size 12 at time) cos she was bigger than the typical ITS ‘babe’ (Charlotte, Billie, etc..) and made out like he was changing the fashion industry by using someone bigger than a size 8 and that she should be grateful he employed her. Now he’s actually using plus size women just so he can he brag all the time about how size inclusive his brand is. Sad thing is the people he’s using (ash, Alison Hammond, jessontheplussize) really do not suit the clothes at all. He doesn’t even try and hide his least favourite collabs. Look on his insta and see who makes his grid and its very telling. Then again Stacey & Jac have probably made him the most cash.
I don’t know her but apparently Miss Greedy Home is being announced as yet another new collab next week