heretoreaditall2019
VIP Member
Yep! I have a theory btw: I think he’s buying likes, not followers. They’re long enough in the game to realise that’s a major red flag to brands and the first thing they look for, it’s also easy to spot in follower listings that a lot of social measurement tools have. Whereas likes aren’t, and likes can help game insta’s algorithm of surfacing his content on explore pages. And obviously inflating his post performance when pitching to brands.So despite featuring in the Mirror and the Standard, and despite desperately asking people to tag their friends (you must be bloody joking), there was STILL a net loss of 424 off one post?
Ouch!
Looking at his engagement rate it’s something like 2.4% for likes and 0.05% for comments, obvs you’d always expect a discrepancy between the two but I feel that multiplier is HUGE, plus 2.4% is a pretty good engagement rate tbh which doesn’t reconcile with so few comments nor the loss of followers. I used to be a social data analyst (still in data but thankfully not there!) at a big ad agency years ago and we didn’t see anything near that rate, but admittedly that was predominantly for huge multi national brands rather than our relatable peer to peer marketing pals.
If anyone has any names of comparable influencers (I’ve only started taking major interest post shit storm) please let me know and I’ll do a little comparison table of their like & comment rates to see if there’s any weight in this theory?? Yes I’m incredibly bored @ work x