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WAGs (or Wags) is an acronym used to refer to wives and girlfriends of high-profile sportspersons. The term may also be used in the singular form, WAG, to refer to a specific female partner or life partner who is in a relationship with a sportsperson. The term and its use has been described as demeaning to women and sexist.
The term was first used by the British tabloid press to refer to the wives and girlfriends of high-profile footballers, originally the England national football team. It came into common use during the 2006 FIFA World Cup, although the term had been used occasionally before that. The acronym has since been used by the media in other countries to describe the female partners of sportspeople in general.

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