** Warning Long Read **
Hello! In response to the Outspoken post requesting info on Elou and why she is so divisive, I thought I would put a comment on here from a current follower (albeit one who is now fast seeing the light) and give you guys some honest insight into her appeal. Please don't flame me and my post isn't trying to tell anyone off or make anyone feel bad for snarking on Elou - I do it too so that would just make me a hypocrite. So some background: I too am a woman in my late 40's, plus size, lives in Melbourne (not far from Elou but I've never seen her in the wild), 3 children close in age but a bit older than Elou's kids now (similar age gaps though). I can't remember exactly when I started following her, maybe a few years ago but not knowing anything about her, I found her refreshing and the fact that she was plus size and had not terrible clothing (pre Zoe Moss) that I could fit into although I never bought any of her clothing line, it was a bit "out there" for me, I could relate to all of that, plus how hard it is having 3 young children, a husband etc etc. The first thing I bought was a $15 magazine which was pretty shit and when I received it I thought it was a bit of a waste of money, more like a big advertisement and although I have cooked some of her meals, her style of cooking is not really something I like and the meals aren't generally what we eat as a family and there were a lot of recipes inside the magazine, I still have it, but, rip-off.
So I found her relatable with her size, her kids, her lifestyle in a way - obviously not the extravagant outfits, tv and red carpet appearances etc but even her swearing made you feel like she was keeping it real (because surely we all swear a bit, haha) and I don't doubt she adores her children but 3 kids (1 or 2 kids too) are fucking hard work and when you are in the trenches and you don't have help with these kids it is very isolating and lonely so to recognise someone else who is doing it too, that's her relatability, that's how she has her community and that's how she has earned their trust in which to sell her wares (some with very questionable quality and high price tags) but when you are following her, you aren't seeing things like that and that she's out to rip you off, you genuinely want her product. I feel like Aaron leaving her (I can't call him Alove, how ridiculous) was probably very detrimental to her brand of happy family, stay at home Dad who is happy to do that while she spreads her wings and achieves her life long goals. That's how I found Tattle. I didn't know they'd split up and when she mentioned it in a post very sort of flippantly I had to re-watch and hear it again, did she say that Aaron left her??? I couldn't believe it and I googled Emmylou Loves Husband and up popped Tattle. That's when I started to see a different side and opinion to her and then I started to see it myself.
There were a few red flags prior to finding Tattle though. I found it really annoying and confusing why someone who walks around the city in bras and undies promoting body positivity and confidence is contagious would at the same time be giving out diet advice. Like ok, lose weight, but it's confusing for your plus size followers when you start spouting on about what you eat and how you lose weight, etc. Then after a 10kg weight loss or whatever it was, the diet advice stops, the cakes being baked and other non-diet friendly meals make an appearance and you can see she's putting weight back on but she never addresses it. Red flag number one.
I am ashamed to say and I do think of course I got ripped-off buying a $30 shit plastic face shield at the start of the pandemic. It was during the hysteria when we had to wear masks and it was before we were told the face shields weren't compliant. She saw an opportunity and she exploited it. After I bought mine and had it for a few days, one of my friends was selling them in her clothing boutique for about $10 so I felt like a right twat shelling out $30 for a piece of plastic shit that we were eventually told were insufficient and we had to wear masks anyway. I bought one of her aprons (actually good quality and nice), a wooden recipe book holder (very expensive but actually good quality), then when she bought out Zoe Moss I bought a couple of pairs of joggers that have been good, in one instance I really should have sized down, hahaha, so they're not that comfortable because they stretched and now they're really baggy and unflattering. I bought a dress and washed it once and it shrunk so much I couldn't wear it again. I paid about $80 for it too. There was no where that I could provide feedback to that with all the Zoe Moss comments being moderated. After that I decided I would never buy anything again. Fast fashion, shit quality and expensive then it just shrinks in the wash and goes in landfill (or to charity) because you can't wear it anymore.
Then came the gunt removal. She told us it was medical issue, painful, healing the separation caused by 3 pregnancies and she kept up that narrative until her surgeon released a video of that surgery (I could not watch that, hideous and why would you want that out there in the world for gods sake), oh actually that's what we call a tummy tuck, yes I had a tummy tuck. Well you are a fucking liar!!! And then this latest weight loss escapade. I'd seen this before. "I had a tummy tuck that I won't tell you all that's what I had done, and look how healthy I eat and listen to all my diet advice", then BAM - diet advice stops, cakes are being baked, etc etc etc deja vu - I have seen this before!!!!!
Thank god I was aware I didn't fork out for those face fryer things!!! A few years ago I probably would have and that was also around the time I found Tattle. I can also see the appeal of the Bali trip. Being middle aged and a Mum, it's hard to take trips with your girlfriends. It's hard to co-ordinate everyone at the same time with husbands, kids, work etc. My eldest is 14 and I have only ever gone locally for a night or two away from my kids. I was a stay at home Mum for 13 of those years too and my Husband had an interstate golf trip with the boys every year and has even had a couple of overseas trips without me or the kids - lucky for some. I wouldn't be the only one in a situation like this so for Elou to offer a trip that you are not alone and you get to go overseas and leave kids and hubby at home, you might even make some new friends and you get to meet your hero Elou!!! Mind you I don't think many could afford it and I would rather go with one friend or alone or with my family if I was spending that much. I am interested to hear about how that trip all pans out. I also know quite a few Mum's who have gone on these influencer retreats before and have loved them. Elou's is very overpriced however.
I used to comment on her stories all the time and she was actually genuine in her replies (sometimes if I wondered if it was really her or not, like, how can she reply to each individual comment?), you'd get a little thrill if she liked your comment or personally replied. I have still made the odd comment here and there but she doesn't always reply now and if she does she is quite curt and straight to the point. I was paranoid that she somehow knew I was a (hate) follower and also a Tattler, hahaha - could she tell? I also think she may have some sort of hormonal or mental health issues the way she is up and down and high and low but I wouldn't want to diagnose anyone with anything.
Sorry this is so long, I just felt inspired by the Outspoken post especially when some people commented that they loved her, I can understand it but now that I have seen the light and am awake to her ways. Also she's different to other influencers who have perfect curated pictures, kids, clothes, house etc. She's actually relatable with her figure, kids that annoy her (hehe), messy house, unbrushed hair etc etc etc. Anyway, I could go on for ages but I'll see myself out now. Well done if you read this far....hahaha
Oooh yes please, and if
that crazy chick (can't remember her name) from the Aussie Influencers thread Candice Barber could do some "distance reiki" too that would be fabulous! I might need some Doterra oils too ... if only I knew of someone who sold them ...
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This chick is fucking feral, I cannot deal with her at all