Sure this is true in certain cases, especially for skilled and high paid jobs like IT consultancy work and marketing/branding consultancy. I totally agree that freelance arrangements can be beneficial for both parties in a lot of cases.
Sadly, in a lot of others, particularly for those on lower wages, this isn't always the case. I had a similar experience to another poster here where I worked as an office manager for a company and was "self-employed" whilst working on minimum wage using their laptop and online systems. I had another friend who worked for a woman who employed a fleet of "freelancers" who all worked for her full time on minimum wage using her offices and equipment. The boss would fire workers with no notice when it suited her (usually when work was quiet or if she just didn't like them) and there was nothing they could do about it. My friend was audited for her taxes by HMRC and they found it suspicious that she didn't have any expenses - she had to explain that she didn't have any because she never had to pay for equipment, materials, travel or office space. My friend got out after that, so she has no idea if HMRC went after the boss. The govt. has cracked down on this sort of thing, but it's still very prevalent unfortunately.
In Zoe and Alfie's case, my hope is that their staff are paid with all the pros and cons of self-employment in mind. But given that Zoe and Alfie furloughed a member of staff they could have easily have kept on, even if in a different role, I am suspicious of their use of freelancers. But my suspicions could be totally unfounded and, for the staff's sake, I hope they are. Also, another thought I had: the furlough scheme only covers 80% of wages, so I hope the dream team at least paid the remaining 20% otherwise Hollie has been missing out substantially. I've got my fingers crossed that the person who leaked the furlough story will tell more about the business and how it functions - it will be the most exciting gossip to happen since we discovered Alfie's handling of a spoon.
One thing I do know for sure is that it is tit that The Mail put all the blame on Zoe and quietly absolved Alfie.