I am not surprised by the leak re. Holly and the furlough scheme. Of course people like Zoe and Alfie are exploiting the scheme. I grew up around a lot of wealthy people and they were always happy to exploit benefit schemes when it suited them (whilst accusing the masses of being lazy welfare cheats). My dad's boss is taking up a new govt. scheme that's providing certain businesses with the money to build new facilities that will enable social distancing and improved cleanliness. The business has more than enough space and doesn't need this facility, but they are having it done because it will increase the value of their building. Basically, they're taking up welfare that they don't need for their own personal gain.
I'm actually more intrigued by the fact that Zoe and Alfie's staff are all self-employed. Their staff go to the same place of work every day, may even use laptops/equipment paid for by Zoe/Aflie and - if they work full-time at A to Z - likely do not have other "clients".
Employers forcing staff to be self-employed is a serious problem, and something both me and many of my friends have experienced personally. You don't get holiday or sick pay, no pension contributions and you need to sort out your own tax returns (not sure how it is in other countries, but in the UK your employer does it for you). You also have zero job security because you can technically be fired at any moment unless you make an additional contract with your "client". You are responsible for your own equipment. One of the perks of being self-employed is that you set your own terms and conditions - you are your own boss - but in these situations where you are an employee in all but name, all of that goes out of the window. The "client" will speak to you, treat you, and will have the same expectations an employer would. I also have no idea where it leaves you in terms of employment rights, access to trade unions and tribunals (e.g. you're being discriminated against on the basis of gender/race/disability/etc; you aren't being paid fairly; you're being bullied or sexually harassed).
Zoe and Alfie probably pay a reasonable rate relative to the job descriptions (£25k to be a personal assistant/office manager is very good depending on where you live), but it doesn't start to look so good when you take pension, holiday pay and sick pay into account. Freelancers charge more per hour than a standard employee because they take on all the risk themselves.