Well I personally loved digital detox day. My insta feed was full of real people I know and brands/celebs/influencers not jumping on the bandwagon. Cleansed of all the gleambots and Zoe stans who had detoxed off to pose in sunflower fields with books they aren’t actually reading and then have a Zoella lush bath bomb bath all to post the day after detox day. Lovely. I’m going to go through and unfollow a load. Thanks Zoe for encouraging me to unfollow all the crap accounts.
Truly a ridiculous campaign for influencers to be talking about the damage of social media and taking a day off. It’s them mostly causing the damage! And it’s nice of them to go away and remind us all to unfollow but the linking with buying a product as part of the detox is ridiculous. Ok it was partly going to charity but why not just partner with the actual charity! It’s just trying to get people into lush stores and buying other products.
Also the idea of a detox from social media at the moment is in poor taste. Many people as still social distancing, in quarantine, furloughed, worries about losing their jobs, have lost loved ones, are having tough days as key workers, social media is a life line for many at the moment as a way of seeing friends and socialising and feeling involved in the world, without meeting up and spreading the virus. Going on social media is a frankly harmless activity compared to many things at the moment
.
Case and point, a post by Polly about digital detox day and how it left her depressed as she can’t see people at the moment because of the global pandemic. People like Zoe think life has gone back to normal because they can have Christmas slumber parties but it hasn’t for many.