Zoe Sugg #20 You can take Zoe out the not-mansion but you can’t take the not-mansion out of Zoe

[bibbarubes]

Probably another thing she’s just slapped her name on. Not Surprised That it look two years. It’s Zoe.

 

[Chilli pepper 19]

View attachment 226534 View attachment 226535
Probably another thing she’s just slapped her name on. Not Surprised That it look two years. It’s Zoe.

Oh bore of Zoella. You're just a massive sell out who'd sell anything to get your grubby paws on a few coppers

 

[Paris1993]

I’m all for what the campaign stands for but can’t she see that as a social media influencer she is adding to the problem? Girls will spend hours on their phones fawning over these influencers accounts, watch their videos, buy all the crap they so regularly advertise. It’s all so hypocritical.

 

[Chilli pepper 19]

in fairness though, all her content is pointless so I suspect it won't be a wrench for her followers to do this

 

[moimoi]

God I hate these vapid, self-congratulatory corporate PR campaigns, such a load of bollocks, which is pretty on brand for Zoe to be fair. Promoting a digital detox but encouraging people to share the fact they're going to take a day off on social media beforehand.

 

[lemondaze]

how has it taken her two years to create a bath bomb and do this campaign

I do think it’s quite funny that this is on the iamwholeuk Instagram, yet Zoe seriously embodies the narcissist AND the green eyed

 

[Jamboree]

'Here I am talking about mental health, because not only am I a well rounded individual and role model but I care about others.... ALSO buy this bath bomb, did I show you this bath bomb? I always hold a bath bomb whilst reading important looking papers, bath bomb anyone?'

Zoe cares about your mental health, buy this Lush bath bomb and increase her wealth

 

[Helk]

She said they signed some bags with Alfie and Poppy. That made me think of the big difference between Zoe's life now and years ago. Back in the old times people would run to get that bath bomb and the signed bag, whereas now... I don't know, maybe I'm just old now, but it just seems random.

 

[Chloesm]

The actual message of the campaign is really positive and good, but since it's coming from someone who has literally built her career and made millions on social media, it loses all its meaning imo

Also, I bet she just stamped her name on it without actually getting fully involved, just like her Etsy collab. She has probably seen that bath bomb for the first time when she filmed the adv

 

[Victoria sponge cake]

I really don’t understand the relevance of the bath bomb for this campaign, anyone else?

 

[Mia75]

The irony of promoting digital detox on.............err digital?

 

[UnknownTattler]

Zoe cares about your mental health, buy this Lush bath bomb and increase her wealth

next thread title??

 

[Lilykins]

I don’t really understand what the bathbomb has to do with a digital detox!

 

[Lola123]

I don’t really understand what the bathbomb has to do with a digital detox!

Considering she takes every electrical device she owns into the bath, phone and laptop!

 

[clueless]

Zoe is all for this campaign as it gives her another free pass to not bother doing her job.

 

[Tea4u]

I don’t really understand what the bathbomb has to do with a digital detox!

I’d say the intention was to have a digital detox and relax, do things for yourself, have a bath?

 

[electricmallows]

I always find it ironic when corporations say 'have a digital detox" but then say you should use their hashtags and watch their video content on why it's important to take a day off of the internet No surprises she's selling something with the campaign. I wouldn't mind if they were doing it as a good thing but the product really ruins the point of it all. How did that take 2 years to make?

 

[Lilykins]

I’d say the intention was to have a digital detox and relax, do things for yourself, have a bath?

Yes I guess so, so instead of going online... have a bath, with the help of zoe sugg.

 

[Chilli pepper 19]

Yes I guess so, so instead of going online... have a bath, with the help of zoe sugg.

While commenting online that you're doing it

 

[LisaCol]

Well I find it a bit ironic that she is always complaining about SM, but it's her job!! Quite simple really, get a different one if you hate it that much!!