Didn't she used to vlog weekly? the thing is she hasn't got to do anything amazing sometimes just watching someone clean up and bake is enjoyable enough like Fleur de forces vlogs. Problem is Zoe cant even be arsed to film herself doing that!
At one point, when she first moved to Brighton to that flat on the sea front, I’m pretty sure she was daily vlogging. I remember watching , and it wasn’t exactly like she was rushed of her feet but it somehow didn’t matter and wasn’t boring. She did enough and had a pleasant enough mood doing it that made her enjoyable to mindlessly watch.
I couldn’t say how long she was doing it daily for but there was a lot of vlogging at that point - and that’s generally agreed around here to be her peak. It’s impossible to imagine her casually doing that now. Vlogmas is a business venture , that she constantly reminds us is “so draining” and we should be grateful for the free content. Back then she was just filming during the summer for the fun of it.
She never really recovered from the ghost writing scandal I’d say, becoming Increasingly bitter and defensive towards her audience and sarcastic about what she showed (whether it was an advert or something people might make rumours about, say). I watched one of those ‘what happened’ videos breaking down her career last night and the advent calendar ‘apology’ still grinds my gears. I can’t stand people who won’t accept fault and responsibility and try to shift it to others. Especially when they’re making a mint off their name. I’d forgotten how boots actually called her out too with the sub tweet “price set by the manufacturer.”
Every scandal like that seemed to make her more dead behind the eyes and detached from YouTube. I feel like all the gleamers have this fatal flaw. By rising to the top so quickly and easily they didn’t learn to take constructive criticism in the way a singer or dancer or actor most likely will in their years of training. It made their place at the top so unstable and brittle because it was based on nothing -so we’ve seen them slide downward in the last few years because not only is the content itself shallow but their attitude is so entitled. Plus they don’t need to do anything new, they’re rich as
duck.