drunk elephant was in huge demand, we can thank ticktock. but alot of their products are active and not at all suited to kids. the packaging is very eye catching, colorful and playful. great marketing.Sure wasn't there mad panic at Christmas young kids asking for Drunk Elephant skin care stuff from the main man Santa. And they have active ingredients....don't they? I know a girl who bought her 10 and 11 year old drunk Elephant bits