I think they (and lots of other influencers) get trapped in a lifestyle that they passionately dislike but have become habituated to, so the idea of doing a normal job or earning a normal salary is unthinkable. So they continue to do it resentfully, dialling in dull content, not engaging with followers, not enjoying their situation. I see Hannah & Stef as having lost their way - moving to Bath, new business ventures, trying new ‘creative’ directions - none of it has really worked out. They need to either start over (and manage their expectations financially) or learn to appreciate what they have done thus far...and stop trying to change formats every second video. They are losing what made them watchable & relatable, and come over as deeply unhappy.