Are we really supposed to believe that Esme was just wearing that wanket at this time of year? If she was then it doesn't say much for it's ability to keep you warm in the actual cold weather when people would want one! Especially since they don't get up till lunch time when it's warmed up a lot, and her room is in the attic part of the house which having lived in several houses with rooms in that position and had bedrooms there myself, gets unbearably hot in even slightly warm weather.
She is so desperate to sell off their stock that no one wants, and it's now so out of season you'd have to practically give it away even if it was good quality - which it isn't. They haven't been able to build it into a business beyond their viewers buying things, but as everyone said at the time, that won't last long because once they have bought everything they want, there is no one left. They certainly aren't getting any new viewers to start selling to. Poor quality with high prices means they aren't going to keep getting repeat buyers.
Blanket business failing, vlogs failing, higher outgoings with more children and a more expensive bigger house, and general cost of living rising. Yet still choosing to keep spending.