Ok, profit breakdown (these will all be using just 1 unit and be inclusive of VAT - more units bought would be even cheaper).
Varsity Jacket - £39.99
1 child varsity jacket - £10.65
1 adult varsity jacket - £15.28
Vinyl cost - Approx £2 (being generous)
Total profit Child: £27.34
Total profit Adult: £22.71
Going to work the rest out as kids prices, otherwise I'll be here all day, and I can't be bothered.
Crop and Shorts set: £39.99
The shorts - maximum price of £5.17 per unit
The crop top - maximum price £7.02 per unit
Vinyl: Again around £2 (being generous)
Total profit: £25.80
Slightly less profit for the tracksuit and crop top set.
T-shirts cost about £3 each to make, so you can figure out how much they're ripping the IFAM off with those and the sets.
Tie dye t-shirts: £24.99
The t-shirts themselves cost a maximum of £9.80 for 1 unit (I'm aware my supplier isn't the cheapest for these particular ones and have myself bought these elsewhere). Again, vinyl is cheap (and likely less than £2 but we'll say £2)
Profit: £13.19
Hoodie: £35.99
Hoodie costs a maximum of £7.45
Vinyl again around £2 to be generous
Profit: £26.54
Sorry I didn't break it all down fully. But you can kind of see where it all goes. Disgusting profit margins.