haha yes, she is a bit, but remember you must google it with ‘the frugality’, go to her blog then follow the #aff links!
I do agree everyone’s got a budget and everyone on some level is saving somewhere so we can splurge somewhere else that matters more to us.
I hadn’t realised before this thread that she was privately educated, and i think that explains a lot. I had an ‘internship’/‘work experience’ (worked for free for a month, minus travel expenses and they paid a few quid a day as lunch money) at a beauty company that is very well known in the uk, privately owned, and I was shocked to find there were not more people behind the brand when I got there; less than 10 people at the time. I applied for a Graduate/entry level job which opened up as i arrived there too, and realised one afternoon that they were going through CVs for the job and were basically only putting cvs into the interview pile if the people (women) went to private school, especially if it was one that the existing staff themselves went to or knew someone that did. They didn’t know the applicants but wanted to make sure they were ‘like them’, but also wanted to makes sure they had the same kind of contacts as they did. Needless to say I didn’t get interviewed for the job or really want it after that but it did put me off that industry.
My point is that that world is so cliquey and so about who you know or might know (I know it’s changed a little in the last 6 years but it still operates very like that, but more normal instagrammers are changing the makeup of that pr/press world a lot). So Alex clearly has the education, the contacts and the skills but not the budget that a lot of her peers and school friends had, and her idea of being frugal is keeping up with those sort of people as ‘the Jones‘. When she’s getting the look for less her idea of the budgets people have are really removed from a lot of people’s reality, and it’s easy to think you’re being frugal when she is compared to her peers. She isn’t compared to most of the people a lot of us compare ourselves too. I guess she is running a slightly aspirational blog and needs to keep it that way for engagement, if we don’t want some of what she owns she can’t make a living out of it which is the only reason she’s sharing. She obviously doesn’t like the attention really.