Pride? They don’t want to take a ‘lesser’ job. They don’t want to be seen as ‘failing’ at self employment.Some of these couples baffle me why doesn’t one of them get a regular job?
Denial? They are in denial about how deep the financial hole they are in is.
Unwillingness to work for anyone having been self employed for so long?
No one will employ them?
OR, it’s all smoke and mirrors and they are financially fine; savings, bank of mum & dad, the business being more successful than she lets on? It’s all just a pantomime for relatability points.