Shut up! The one she went on a on about, that actually starts to make her look a bit ‘put together’ and she was going on about it being a real investment because she had another Jigsaw coat that’s yonks old and is still fabulousWait, she’s selling the coat she literally just bought last week??
I think I assumed it was the old Jigsaw coat she was selling, as she had replaced it with the new one?Shut up! The one she went on a on about, that actually starts to make her look a bit ‘put together’ and she was going on about it being a real investment because she had another Jigsaw coat that’s yonks old and is still fabulous
So there’s two Jigsaw coats. I can understand why the more recent, green one meant so much to her.Oh it must be the old one then. She said “my Jigsaw coat” and I just assumed it was the new one so that’s my mistake.
But she’s keen to come across as Lady Bountiful by saying she’s selling it for charity and meanwhile her freebies are being sold for £££.
THIS! Just let the charity shop sell it. Most chazzers these days know their brands so it’s not like a Jigsaw coat will go for a fiver. They’ll make a decent profit out of it.She could just donate the items directly to a charity shop. Job done, anonymity protected.
Not sure Alex and Dopes have it in them to be cleanfluencers. Clue’s in the name and all that…She should get on the cleaning insta bandwagon, she's done so well getting the red sauce based stain out of that sofa. Almost like it was never there at all
The Jack Monroe effect I expect - she doesn't want to say it's for charity and the money end up in own bank account 'just resting there' - before she donates. No transparency etc. I don't think she'd be doing anything dodgy but she will be aware of this threads and that questions will be asked!Why doesn’t she just sell the coat as normal on Vinted and then donate the money?
Tax deductible.....?????Our Alex has always been very keen to let everyone know how much she gives to charity
35k subscribers to her newsletter
Also giving herself a break after new yearbuying another coat you don’t need is obviously exhausting work
But it’s that 35k which is the real value to her business when getting ads. That’s not just 35k random Instagram accounts, but 35k email addresses receiving ads directly to their inbox and likely to have a bigger impact than randomly scrolling on social media. I suspect that’s where companies will get interested and be hooked.35k subscribers to her newsletter
Also giving herself a break after new yearbuying another coat you don’t need is obviously exhausting work
This, and also this is Alex’s insurance policy should IG disappear tomorrow or her account be hacked. Her audience email list is business gold.But it’s that 35k which is the real value to her business when getting ads. That’s not just 35k random Instagram accounts, but 35k email addresses receiving ads directly to their inbox and likely to have a bigger impact than randomly scrolling on social media. I suspect that’s where companies will get interested and be hooked.
Interested to hear from anyone who works in marketing/PR how it all works?
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