Agreed re frugality. There is a lovely DIY IGer, Kezzabeth, I think her name is who is genuinely renovating on a shoestring. She and partner have FT min wage jobs and have recently had a baby. They do loads of innovative stuff themselves and interesting (if you like DIY/reno) content. It’s amazing what they’ve done on barely any £££ to their 2 up, 2 down terrace in the E mids. Not flashy or aspirational but proper graft. They’ve had a few bits of sponcon but nothing like the big accounts. “The Frugality” looks like an embarrassing, gaslighting joke next to accounts like these by people who are genuinely making every penny stretch.