Brilliant. You’ve said it as it will be. Right down to the Amazon Warehouse - and I laughed at the bit where Stephanie ‘travels more with Oliver’ on art/food tours - expect exotic/unusual destinations & upgrades in luxe accommodation as hotels/businesses clamour to collaborate with her in return for a shout-out & advertising that features attractive & effervescent, educated Chatelaine. She has the most incredible launchpad now for untold fame & enormous financial gain on the horizon (not that I’m knocking the massive income she must already be deriving from YouTube ads/Patreon - even after tax) I’m sure your prediction that Brenda will NOT be Chief of Merchandising is spot-on. I have two questions, one, why is Stephanie not already putting in place protection for any merchandising - she could state on her vlog that ‘the only way to buy official merch will be via her Chateau La Lande page. Patreon/fans will then immediately know anything elsewhere is a ‘knock-off’ - even if that ‘working web page’ is a while in production.I am pretty sure SJ would not sell the chateau in the near future. Nic and Michael are unlikely to cashing in their chips, but if they do, SJ has first refusal anyway. More likely, they will unofficially close the B&B. The guests rarely feature unless they are chefs or have professional businesses. Therefore, it is more likely that privacy will be preserved by inviting only guests where there is real benefit - for example, the owner of The Woodsman would provide great content during a stay at the chateau and SJ would be able to visit his restaurant and home in return. Same with the guy with the restaurant in Amsterdam. The author of the children's book set at LaLande with beautiful rhyme and illustration would be a welcome guest as the proceeds from the book are going to a charity of DJ's choice and thus she is delighted to collaborate. These will be the sort of people whose company they will all enjoy and be useful contacts and extend their friend base. I suspect the workshops will be extended to provide variety and content. Volunteers will be needed to look after those people and provide vlog content themselves. The season for this will be short, as SJ will be travelling more with Oliver and privately and need the freedom to explore new business opportunities, and I am guessing they will be many. Brenda will not be in charge of merchandise. SJ will, I would have thought, should set up a "shop" at the chateau, full of exquisite gifts beautifully displayed in a newly renovated space. This will give the illusion that people are picking from the shelves and it is all being lovingly packed. In reality, the website can be classy and the merchandise does not need to go through the chateau. It can all be stored at Amazon warehouses and dispatched on order. SJ can continue at the chateau for the key festive dates for vlogging and enjoy other parties that do not need to have the camera present so that Nic does not have to wear the thin joke of a paper bag on this head and Antoine can enjoy Crot Crot without a prying lens. Patreons will be happy with tea and cake once or twice a year garden party. SJ has a great future and I am looking forward to seeing it all unfold.
My second question is how will SJ deal with the wild card that is Brenda ? Cue the music There may be trouble ahead ....