After watching last nights vlog it’s clear to see that her YouTube channel has sunk to being the poor relation of ETTC DIY. Week after week she has nothing to show because the real interesting stuff is saved for telly who are first in line. While she has the TV contract her vlogs will contain material not deemed interesting enough.
Covid isn’t going anywhere soon so unless she starts to be as creative for her vlogs as she is for the TV and puts equal effort in to create inspirational content (I’ve seen nothing inspirational for months) she’ll not hold an audience in the numbers she’s been seeing.
SJ spends 70 hours a week editing which in her mind means she doesn’t have time to create content. She’s got it back to front! Surely the people clicking play have no interest in watching her staff do mundane jobs while she films them. Said staff should be the ones behind the camera filming SJ being creative and inspiring us with ways to fill our days through lockdown. Even when she had a editor things didn’t really change content wise.
I personally think that it goes back to the TV contact and I’m sure she’s used all the tools in her tool box for them and is bound up in their contract. Also it’s easier to roll outta bed and follow people around with a phone in your hand every day waiting for something mildly interesting to happen rather than structure the day by planning a project, taking control of time management which includes passing on instructions to others around you to film and help edit, etc.
Again, it’s her Achilles heal that always let’s her down ... structure, planning and effort.
IMHO
... basic bottom line is SJ doesn’t give a
tit what crap she trots out on her YT channel. I must revisit the patron videos posted here some threads back but from what I gather the patron videos are “better” - however, being better than
tit isn’t very difficult. My point is, (I have a friend who always says that “my point is” and I shuffle forward in my chair a little in expectation) my point is the SJ cult fanatic kool-aid drinking disciples don’t care a dam what inane boring tedious dross she films and edits - all they want is to see her. To hear her. To adore her. To comment on her dross. They don’t care about content. They don’t ask for it. They just idolise her, she can do no wrong, and they will faithfully sit for hours pre launch twice a week wringing their hands in nervous delight waiting to hear the f*#king awful intro music and that f*#king awful “Hi, I’m Stephanie“ - wearing that f*#king awful yellow jacket and skirt... and they have their aural and visual orgasms as their gold digging heroine fills their screens. So good people here making amazing suggestions for great content that she could absolutely do and would be interesting to some to watch, even for the fanatics, is a total waste of time. She will never do it, that would involve effort. The rabid fanatics don’t need it. All they want is her. She is enough. And I’ve said it before, she is on the pigs back, the fans are going nowhere, if she has survived this long putting out pure crap and they still fall at her feet she knows she can get away with doing NOTHING and rake in their money as long as they are all alive! She will get richer and richer slowly but surely and I don’t actually think she’s as dumb business wise as we all hope. Marie and Nic are smart people. IJ is a wiley and crafty fox. I’d say she’s is being well advised behind the scenes, she is so money hungry, she knows what she at. She’s not risking one cent of her free grifted money being taken away from her because she didn’t do due diligence.