I don't know about others but I think mistakes like this are very poor. Lily pebbles is another one that has spelling mistakes all over her ads. For the amount of money they are being paid, these ads should be spot on. Its basic English. If I ever go back to an email I have sent and notice an error, spelling or grammatical, it embarrasses me and 1000s of people aren't even seeing it! Obviously stuff like this i'm not fussed about it but in work, of course I ensure everything is correct as I am paid to represent my employer!