According to the accompanying article it is their brand, not her brand. Mark is very much front and centre.
The Anna Edit #11 Dusty, musty, fusty and content very rusty
- Start date
-
- Tags
- Anna Edit Threads
- Status
New to Tattle Life? Click "Order Thread by Most Liked Posts" button below to get an idea of what the site is about:
Weellll this just fits with the whole, do a thing first THEN tell the audience. The Newton Edit is coming in the autumn... but she'll be like, we've already been doing this for almost a year! Did you notice! Some of you noticed! gigglegigle! We're a team now right babes? Mark, FigIssac, and me!
Completely agree. Wouldn’t be surprised if Mark took over while she’s on mat leave.
How do you take over the task of doing nothing? Is this some sort of riddle?
If an influencer falls over in an empty gifted room, do they still make a sound?
Genuine question, if Anna wasn’t being gifted groceries from Waitrose or toiletries from Kiehl’s, would she eat or wash? You do start to wonder …
I want to quote all of the above posts. Big yikes on bikes if he’s taken over her brand, takes over while she’s on mat leave living her normal life + baby.
If all of the above is true, then this is a grave mistake. Her content has tanked throughout the past 18 months. I’d venture so say she started off okay in the pandemic and then ad the pandemic raged on she just gave up. Then she moved + got pregnant and her content isn’t even hate-watchable.
There is no way keeping Mark on her brand is sustainable if they do not do a major overhaul to their work ethics, content, personalities, and attitudes.
And, let’s not forget. It is The ANNA edit. Not the mark or Newton edit. He has just come in after she built everything and claimed he’s part of the business. Talk about taking credit off someone else’s work; he detracts value from her brand, having him onboard does not add value, IMO. And, again, he’s claiming success off his wife’s work, not his own. Let her shine and stop butting in. MakeThe Mark Edit and build your thing, venture out on your own and find your own audience.
Oh. I’m in a rage now.
If all of the above is true, then this is a grave mistake. Her content has tanked throughout the past 18 months. I’d venture so say she started off okay in the pandemic and then ad the pandemic raged on she just gave up. Then she moved + got pregnant and her content isn’t even hate-watchable.
There is no way keeping Mark on her brand is sustainable if they do not do a major overhaul to their work ethics, content, personalities, and attitudes.
And, let’s not forget. It is The ANNA edit. Not the mark or Newton edit. He has just come in after she built everything and claimed he’s part of the business. Talk about taking credit off someone else’s work; he detracts value from her brand, having him onboard does not add value, IMO. And, again, he’s claiming success off his wife’s work, not his own. Let her shine and stop butting in. MakeThe Mark Edit and build your thing, venture out on your own and find your own audience.
Oh. I’m in a rage now.
Can this beige trend just die already. I’m so so so so so bored. There are three different beige wide legged pants on her edit. Four beige coats. Six beige tops.
Attachments
"as it won't be updated for a while" here, have three times as many swipe up links to get me three months worth of that sweet sweet affiliate money. Now swipe up you dirty peasants while I sit on the couch and stuff my face with maltesers.
She is promoting a winter coat in August…very savvy
Did they mention this? Or is this just what you think will happen? So far their house content has been incredibly boring, and they can’t even do a proper house tour! Good luck to them, I guess!
Just gonna leave this here….THEIR!!!!
Didn’t Anna used to edit her own videos and pay a professional photographer? Mark hasn’t exactly elevated her channel. He’s dreadful at filming, photography and copy checking.
No, to be clear they did NOT mention this. It’s just something I think will happen. That is also why I think they wanted a house that is a project. They can use their own house for content. But I think they will be aiming at a different audience that is more sustainable for the future. So yes, the house content is boring. But I think we’re not the target audience for the direction they’re heading in.
I think for a long time Anna trying to break the mould to venture into niche indie brands like BB and Lizzy but her target market is very different.
Plus it just sounds weird, The Newton Edit
The Anna Edit was cringey enough, but Newton doesn't have any ring to it at all. Not a good name for a modern brand.Yup, she's doing a great job alienating the followers she has and she's not interesting or authentic enough to attract (and keep!) new ones. I followed her about three years ago so I'm not new new but had to unfollow because I just can't stand her anymore. She had her little organisation-niche that set her apart a tiny bit from the other brit-influencers but now they've all merged into one beige slop.
I used to love her seasonal capsule wardrobes and looking back on those videos, she has changed SO SO much it’s almost like she’s a completely different person now
jeeeez, her style is like lukewarm water, even my dog covered in deer's tit could compose more interesting outfit ideas
- Status