I don't really mind him mentioning her here and there or answering questions about her, and I do think part of the problem is how much the fans and NFL and media are putting them everywhere makes it even more tiring. I do find the pap shots cringe (only cos I know they're planned, that's the bit I find cringe). And also the amount they have dedicated on their relationship in some interviews like the Time Person of the Year and the WSJ feature that Travis did (was it WSJ I am not sure) feel a bit overkill, especially as it's still early days.
It probably is hard to get the balance right as many fans do love knowing more about her life.
70 odd people had there families /other halves on the field is she somehown to be treated differently .
And across the country in SF they were doing exactly the same thing with another 70 people