Quite. It has been mentioned a lot on the BBC Radio thread here how much presenters push their IG or YT accounts. Eg Vanessa Feltz endlessly plugging her IG on her show, which is stuffed full of ads and affiliate links.
Jo Good is another example of a BBC presenter who shamelessly plugs their personal monetised socials. On her BBC Radio London shows (5 times a week) she reguarly mentions "my socials" and often reads out the actual @handle luring BBC listeners by saying they can go to her YouTube to see her new puppy or a walk in the park or whatever. However, when they go to her channel, they will encounter her covert ads, where she is either sponsored, receives a fee, gets a freebie, benefits from affiliate links, as well as upping her views for YouTube ad revenue.That’s really bad. I can’t believe there isn’t rules at the BBC about that so they must be choosing to look the other way and let their presenters do what they want.
the end of the breakfast interview they asked the you tuber who should take responsibility for disclosing ads, the brand or the influencer. She just waffled the platforms need to have more tools to help disclose I’m sorry but the requirements are easy. You put ‘ad’. No amount of ‘tools’ is going to make certain influencers to disclose properly.
Have no doubt she knows what she's doing, she once responded to criticism of her MO and this is what she said, captioned by YouTube.
She was not being criticised for advertising, she was being criticised for not declaring her ads compliantly, as per the ASA - and was criticised too for using the BBC to push it. Her oft-repeated comeback is "I am 67 years old and don't have a private pension".
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