Exactly, most of these people are now just bitter they have to declare ads /gifts imo
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Tattle user outed her 
www.dailymail.co.uk
We must also thank the Manchester Evening News for helping with the recent influx of new posters on this forum thanks to your free publicity, whilst at the same time giving attention to someone whinging because not everyone likes her.....
'Bankrupt' influencer reveals her car was written off a few months ago
Christie Swadling's bankruptcy filing was recently made public after the paperwork was leaked on a notorious gossip forum
We must also thank the Manchester Evening News for helping with the recent influx of new posters on this forum thanks to your free publicity, whilst at the same time giving attention to someone whinging because not everyone likes her.....
Links to some sites auto removed
There's a couple of sites where links are automatically removed on tattle, explained for each one below. Hidden links - redirection links are removed as it needs to be clear where a user is being sent. Facebook story links - as they doxx the person that shared it. Try to post the photo or...
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This is the second influencer in a dire financial situation I’ve heard of this month. The industry is definitely struggling and it’s no longer easy to make a good living just off the mediocre (always undeclared) content they’re used to shipping out - wonder if this’ll become more of a thing in the years to come?Tattle user outed her
'Bankrupt' influencer reveals her car was written off a few months ago
Christie Swadling's bankruptcy filing was recently made public after the paperwork was leaked on a notorious gossip forum
We must also thank the Manchester Evening News for helping with the recent influx of new posters on this forum thanks to your free publicity, whilst at the same time giving attention to someone whinging because not everyone likes her.....
Links to some sites auto removed
There's a couple of sites where links are automatically removed on tattle, explained for each one below. Hidden links - redirection links are removed as it needs to be clear where a user is being sent. Facebook story links - as they doxx the person that shared it. Try to post the photo or...tattle.life
Unsurprisingly many influencers have not realised just how precarious their situation is. Many rapidly got to a stage where they were earning 5 figures a month and assumed this would continue forever.
Having 1+ million followers can mean diddly squat if you've burnt through them all in the algorithm so your posts don't even reach 0.1% of them.
Having 1+ million followers can mean diddly squat if you've burnt through them all in the algorithm so your posts don't even reach 0.1% of them.
It's quite similar to the MLM schemes, isn't it? Massive, massive bonus payouts a few years ago, the top level sellers at Forever Living etc. all started taking massive director's loans out of the business to fund their lifestyles to get more people to sign up and now it's coming crashing down.
Yep. Like 5+ years ago brands had real FOMO and those five figure spends were diddly in comparison to other digital activity so it really was the Wild West. Measurement and attribution has come on a looong way since and actually been adopted brand side so whilst it’s definitely possible to earn well you have to perform well too now, it’s not enough to just post one grid post of your free £40k kitchen and that’s it. Also there have been SO many bad players that brands are increasingly reluctant to do awareness campaigns with influencers (remember the regular OTT dinners and regular PR parcels that don’t rly happen as much anymore?) and customers are actively speaking out against it esp in a CoL crisis.
Most influencers that I see in the fashion/lifestyle space will be fine as they’ve got family money or have married well. There are a few that actually need the income so fingers crossed they’ve made sensible decisions over the last 10 years. It’ll be really hard for them to earn anything near what they did in an exchange of skill/labour for money
Yep, the world has moved on and influencers can now be awful value.
Take Zoella for example, her last book sold 10k copies. So the very idea that she has 10 million people ready to buy whatever product she suggests does not compute when she struggles to get 0.1% of her own followers to buy her own product that she promoted for ages.
Take Zoella for example, her last book sold 10k copies. So the very idea that she has 10 million people ready to buy whatever product she suggests does not compute when she struggles to get 0.1% of her own followers to buy her own product that she promoted for ages.
The influencer market is so saturated now as well. You can click on practically any insta profile and they all seem to be influencers. Brands have got lots of choice of where to place their spend and have realised the number of followers means Jack tit as so many have purchased followers.
Whilst influencer marketing costs are prob cheaper than other channels, it’s not when it doesn’t get the conversion rate of those other channels.
I think audiences are tired of influencers and have wised up in the past few years to all the sales tactics
Whilst influencer marketing costs are prob cheaper than other channels, it’s not when it doesn’t get the conversion rate of those other channels.
I think audiences are tired of influencers and have wised up in the past few years to all the sales tactics
I think the cost of living crisis is making people wake up as well. Some people can barely afford their household bills, but you've got these grifters begging for furniture/clothes etc whilst peddling the smoke and mirrors myth that they're living a life of luxury when so often they're really not. Also. the vast majority are as thick as tit and have no tangible content or narrative.
I didn't know it sold such a few copies.
Tattle gets a mention…
www.dailymail.co.uk
Targeted by trolls, she tried to turn the tables by becoming one
'Mumfluncer' Clemmie Hooper, 38, had gained almost 700,000 followers before it was shockingly revealed that she had been trolling other influencers - and her own husband - online.
What a poorly written article by the mail. It makes sense if you know the topic, but then you don't need to read it.
They don't plan, just churn out the words and hope for the best.
They don't plan, just churn out the words and hope for the best.
Yes, the comments below the article reflect that. Most people don’t understand what they are talking about in the item.
What would really be useful if a national newspaper did an in-depth report of the sales tactics and dishonest practices around influencers etc. And how they can suck in the vulnerable, and feed consumerism in a time of severe financial constraint. As there seems to be no regulation other than people commenting on their posts (and then getting blocked).
There’s a book called Get Rich or Lie Trying by Symeon Brown that begins to touch on this. Clare Seal’s first book (not read the others so may be the case they do too!) is the first thing I’d ever read that eluded to the idea of de influencing yourself, and that’s now a huge trend on tiktok. The tides are definitely turning and especially in a tough economy where the cheap debt taps have been turned off people are starting to re evaluate where they spend and why, I think the next few years are going to be really interesting for the influencing industry.
We need a 6 part netflix show to go through the history of how influencers started and where it is today.
The closest we've ever had was when Emily in Paris went to an influencer event and told the brand that these influencers didn't care
The closest we've ever had was when Emily in Paris went to an influencer event and told the brand that these influencers didn't care
Influencers are driven by self-promotion and swag bags…ain’t that the truth.
Thanks for posting that.
It's absolutely ripe for some razor sharp satire but we know how lawyer happy some of the prime targets are.
If you use fake names they'd not have much of a leg to stand on. The UK doesn't have an equivalent court decision to Hustler v Falwell, but I can't imagine any actual ruling being much different in terms of satire.
Imagine going to an event and being handed a wrist band that shows how many followers you have to the other attendees (as talked about in the article). That is straight out of the Black Mirror playbook
I don't think it's that that stops them, I think it's more because they occupy a weird space of celebrity.
When you're critical of an influencer it's not like when you slate someone's new movie or album as the product is their life and there's no talent to back them up.
There must be a mainstream exploration of it eventually.