That’s really bad. I can’t believe there isn’t rules at the BBC about that so they must be choosing to look the other way and let their presenters do what they want.
the end of the breakfast interview they asked the you tuber who should take responsibility for disclosing ads, the brand or the influencer. She just waffled the platforms need to have more tools to help disclose
![Face with rolling eyes :rolling_eyes: 🙄](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f644.png)
I’m sorry but the requirements are easy. You put ‘ad’. No amount of ‘tools’ is going to make certain influencers to disclose properly.