i think the intuitive eating movement became quite popular last year(?) and it is actually a very easy movement to monetise. you don't have to believe in any of it and literally spin any moment in your life to say 'oh this is what i needed please unlearn bad behaviours!'
i think this is becoming really obvious in her content. before she would post more gym focused things and lean less into the morality of exercise and food but since she's gained weight and lost some engagement (i assume) the obvious answer is body positivity/intuitive eating. it's so frustrating because this is so common with this brand of influencers and they don't post anything of actual help, saying that food is not 'good' or 'bad' is the most basic introduction to people and it does not help anyone deconstruct anything about the diet industry, it's a cheap cash grab that aims at a vulnerable market (people that are unhappy with themselves and fat people), and there's no uplifting of any fat voices, any intuitive eating or joyful exercise accounts or any male voices in the space (except her podcast of course, which is still on the surface and serves HER specifically).
this always makes me so incredibly angry because it always comes after people gain weight, when they were smaller they would not really engage in this content because it wouldn't be the most profitable. what it shows is once it affects you, you have to care about it. she has not had empathy for people unhappy about themselves until that became her.
people do not hear to leave some carrots if they're not hungry!! they need inclusive gymwear, accessible exercising, easy balanced meals, an understanding of food, extremely basic cooking tutorials, different gym sessions based on time/access, how to know if exercise is joyful or not! tally saying how she didn't finish some food or she sat on the sofa because she was tired is so insulting and not helpful at all, but to people not in the space they'll think she's inspiring and helpful when she's tainting the movement from what it's meant to be. people do not have the luxury to go to bed when they feel tired, people do not have the money to always leave food - how do we manage this?
apologies for the rant, i hate rich influencers who solely profit off a movement that is not intended to serve them while giving no real advice or action to help the people it's meant to serve.
