Feels super disingenuous to have them flogging their clothing collaboration to supporters under the guise that they're friends under the Syd and Ell brand. It's quite obvious that the wool is being pulled over the eyes of those who have loyally supported the two for years and just begging for their fans to spend money on their overpriced tat, when most of these young girls likely have a part time job at most due to their age demographic. The 1000 pound bag on Syds story the other day is a prime example of just how out of touch they are now. Clearly the fans represent just a number in their bank account. The constant ads and no actual genuine engagement or transparency feels quite tone deaf to be honest, completely lost the selling points that attracted anyone to them in the first place.