Not to sound petty but another of Syd’s latest TikTok’s popped up on my FYP and something really irked me.
She’s showing her ‘cool mom’ (
) outfit details and happily shouts out & tags the big corporations as well as the designer items (Celine sunglasses & Polene handbag). Then shows off her gold earrings and says “earrings from.. I don’t know”. The jewellery brand commented underneath pointing out that they are their earrings (clearly been sent to her for free) and it’s a small business.
This whole entire concept of brands and businesses sending endless free things to influencers is out of whack in general like what is the point? Esp when it comes to the smaller independent businesses, why bother gifting if when it comes down to the actual ‘Influencing’, the influencer just reaps the benefit but can’t be bothered about the business who kindly sent them the item.
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