I was genuinely asking for your opinion on her skillset as I know you have a background in this. I don't think she comes across as particularly skilled at anything which is why her success (and I would consider her successful at what she does) is quite baffling to me. I don't follow many influencers but I don't think she nails an aesthetic at all. But what do I know? Her personal brand seems a real mess. Her job just seems to be selling stuff and I think there are a lot of other influencers that are better at it. By a country mile!
Again I don’t disagree with any of this, I’m not her #1 stan and I’m not out here buying anything she flogs at all - but the fact I pause to read her longform content suggests that I find her writing of interest/skilled enough to bother? And yeah in fairness I defs am not comparing her content to like gen z’s Stephanie’s content I’m sure that the new gen are doing all sorts on tiktok - tbh I only follow a handful of OG content creators as familiar faces, I’ve not followed new ppl cos it’s bad for your mental health and makes people consume too much.
Sorry to write loads, finding her whinging content about the influencer industry fascinating cos it’s like… she’s so close yet so far to getting that the industry is trash and has no desire to change and is exploitative of consumers and creators? And now budgets are slashing it’s gonna get even worse why pay her to create content when Callie will take that trip for free
![Woman shrugging: light skin tone :woman_shrugging_tone1: 🤷🏻♀️](https://cdn.jsdelivr.net/gh/joypixels/emoji-assets@5.0/png/64/1f937-1f3fb-2640.png)