I agree that regarding the market purchases, it's nice to post the tag when she remembers but if she's bought then herself, where on earth would these tags end?!
Hoe is getting embarrassing now and crigey for her, not even him!
Poor Joe, even if she does say things about him or the trophy just for laughs on IG then tells him she's proud behind the screen, I don't think it's right. She is showing other women she thinks it's ok to constantly take the P out of your partner.
I think Joe wants to be left alone from IG and would like her to spend less time on it when she's with him. If he wanted to he would share far more.