because that’s how it works, she charges brands to be in the gift bags & they have to give the products for free. Plus those with pop up shops pay €500-€1000 each to be there & if they want to be part of the show, be used on demo’s, talked about on stage that’s another €1,000. Great if you are as big as Bperfect but not at all good for the small , local business she tells us she’s supporting.
300 tickets x 2 = 600 tickets at €85 each = €51,000 over the two nights
Plus 12 brands in the bags at €500 each by two nights = €12,000
Plus pop up shops = €18,000
Plus extra promotional opportunities on stage €12,000
grand total over two nights is €103,000
and revenue can whistle for their cut.
That is why she’s going to push until these sell out.
to add, room hire & food at each hotel is €2,000.