I mean, I'm Irish but don't live there and hadn't a clue who he is. Had to Google him when he came up in this thread...Exactly! Who outside of Ireland knows who Bressie is?
Also I wouldn't be so sure he has loads of money. He made a big deal of buying his own house a few years ago and how difficult it was. I don't think it was a mansion either. (no shade there - buying a house is hard!)