Reading ASA guidelines and we missed so many opportunities to dob her in when she takes photos of free tit in her house (candles, flowers, all the bambini tit...) for the purpose of showing it but doesnt directly tag the brand...
", if an influencer has an ongoing commercial relationship with a brand, such as a paid ambassador role, all posts that include the products or services related to the advertiser should be labelled, even if they have not tagged or mentioned the brand within the post."
" Content featuring gifted products must be identified as advertising. When an influencer is gifted products and includes content featuring them, this content must be identified as advertising."
" This broad definition includes any Influencer content that is controlled directly or indirectly by an advertiser to promote a service or product, usually for payment. ‘Payment’ can be any benefit the Influencer may receive in exchange for the content they distribute including but not limited to: money, free product or service, credit, event tickets, travel, product loans."
So a huge discount to post some photos would definitely be a "benefit" to the influencer I would think