Controversial opinion and this is going to sound awfully judgemental but most of these people are occupation "yummy mummy" type people.
I used to have a neighbour like this who forever changed the frame on her Facebook profile page to whatever was trending or let's turn Facebook orange etc. She was always tagging me in posts like "let's fix each others crown" with a selfie and an inspirational quote I was supposed to share with another selfie and tag 10 more people. I used to call them the "live,laugh, love" family.
None of them worked and there always some sort of drama, if a police car came down the road they would all be out the front in dressing gowns. I remember once they chased some courier out the Street and acussed him of being a pedophile for driving up and down that controversy lasted a few weeks.
I feel mean saying this as as other posters have commented it is giving the family some comfort at the moment.