Not sure where the talk of the $60 book rrp is coming from? That would make this sorry PrOjEcKt Sarah’s most affordable one yet!
She just released a crappy EBOOK for $120, and aren’t her ED Books similarly overpriced?
I am predicting over $100 for this cookbook, especially seeing as its primary purpose (straight form Sarah’s oversized mouth) is to look good in your house. With that brief I’d be hoping for (but not expecting, because it’s Sarah) hard linen covers with embossed details, a seperate dust over, stitched (not glued) binding, thick gsm paper, maybe matte finish as that’s in vogue, perhaps even gold edged pages.
Now what the dimwits who pay for this paperweight (oops I mean cookbook) will actually get will remain to be seen. But I guarantee that the above elements have not even occurred to Sarah (you’re welcome for the help with your ‘research’ Sarah. My consultant fee is en route to you now).
She doesn’t produce quality items. So it’ll probably be like a coles magazine (appropriate seeing as that’s where most of her recipes originate), but with a Nigella Lawson price tag.
edit: Can’t wait for her to justify the predictably pink colour - seeing as that’s Sunnee’s branding - even though she’s on record saying she hates pink.