Beyond how generally vile that podcast episode sounds (and how vile it makes sarah sound) - it also sheds some more light on how she has wound up being so out of touch as a youtuber and influencer.
If she doesn't want to hear or see from anyone who is enjoying life without her, I doubt she is doing her research in regards to watching other creators within her niche and paying attention. That's part of the "job" that she claims to work so hard at - market and trend research.
She pays attention to everything and everyone on surface level alone, not caring enough to see anything beyond aesthetics.
I wish I could
this x1000.
Sarah is not passionate about anyone/thing other than herself, and even then her ‘interests’ flex and shift to whatever she
thinks is most marketable at any given time, but on every count her complete inauthenticity shines through with the force of a thousand suns.
For example…
Skincare - notice how now that her sponsorships and plugs have dried up there’s no more SkInCaRe ROuTiNeS? I thought skincare = lyfe, Sarah?
“Fitness” aka having low body fat - She’s only ever feigned interest in fitness for health when she’s had a related ED book to promote, bogus pregnancy guide, or sponsored supplements to shill. Notice how her viewing audience never see her training with a PT (even though it’s confirmed she sees one), or otherwise promoting a truly well-rounded view of fitness and health? She only recently has attempted to pivot to the ‘balanced’ brand because that’s what’s popular now, and because she is hiding (and editing) a pp body, but all it’s done is revealed her fakery and intense struggle with food, binging, over exercise compensation, and body fixation. She’s trying to appear as if she’s made a shift because it’ll get more views, but she’s
struggling hard and the inauthenticity shows.
“FaShUn” aka sponsored sweatshop campaigns - As with skincare, suddenly sissy has zero to nil interest in WFB precisely as her agreement with them ends. So much for genuinely loving the company. They’re a perfect fit! Trashy, cheap, unsustainable and owned by cashed up bogans.
Copying other influencers - There’s a reason creators like Ellie and even Beth are more likeable than Sarah, in spite of being in the influencer space and therefore being somewhat unavoidably problematic at times: It’s because they’re true to themselves! Whereas Ellie and Beth have both made professions off of the back of their formal education and qualifications (which indicates genuine interest and investment), Sarah’s MO is just: “does that look AesThEtiC, and will it get views…mmmkay!! I’m ObSeSseD with this now”. Where other successful influencers are consistent she ricochets around, just bouncing off whatever is popular in the minute. Then the next minute POOF! ‘Obsession’ is gone.
It makes complete sense that Sarah takes the same approach to her so-called friends. She doesn’t care about them because she doesn’t care about anyone. Beyond narcissistic, it sounds sociopathic! It also explains why she could care less about world affairs unless there’s a donation scam to be had or a trending hashtag to jump on.
Sorry for such a long post but it really just all clicked for me. Sarah Stevenson has nothing, is nothing.
She’s had zero passion for anything in life. Not her non existent friends, not her family, not a business venture. Just money? I just can’t even imagine being that empty inside. Is it worth being able to retire at 30 if you’re a shell of a human, and only ever surrounded by people who hate you, or are financially reliant on you? I swear Sarah must have these moments now and again when she looks at herself and just asks ‘who am I?’
So Sad. Also all the comments about being a bad friend have made me realise I have some bad friends in my circle, and maybe it’s time to grey rock outta those relationships. So thanks tattlers for opening my eyes yet again!
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